Illustration for the Toyota dealers of Colorado. The Toyota dealers had a 70' wide by 5' tall space to use in the Pepsi center in Denver Colorado. The challenge was to promote Colorado along with the Toyota vehicles, all while lasting for the next 3 years. The solution I came up with was to incorporate the names of the vehicle where you would most likely find them in iconic locations within Colorado. These locations are now tied into a Toyota vehicle, which neither one would change for the next couple of years to come.